A classic dilemma I’ve come across over the years is clients saying: “But if you need a brief this detailed, it’s easier if I just do it myself.” And yeah, I get it. Writing a super-detailed brief can feel like…

Let’s be honest. Most tone of voice docs aren’t used. Not because tone doesn’t matter – but because…

Let’s skip the pleasantries – feedback is necessary, but rarely easy. Not because it hurts my feelings. Not because you had a brilliant idea I missed. But because…