WHAT I CAN HELP WITH:

Depends on the scope, but usually: a short brief, a quick chat and we’re off. I’m fast to onboard, quick to ask the right questions and not afraid to push back if something’s unclear.

Yes, I do it all the time. I can shape raw notes into something sharp, rewrite existing copy or just tighten what’s already there.

Short projects, longer collaborations, hour-by-hour or fixed delivery – all is okay. We just need to make it clear from the get go, so it’s straight-forward for everyone involved.

No, but I use AI in all my work. I use a paid model that doesn’t train the general output, so no sensitive company information from the brief or other material is shared with the public domain. If we’d work together frequently, I would train my own model on your brand – including tonality, strategy, previous best-performing material and more. But for absolute transparency, I use AI for the following purposes:

• Analyze briefs in relation to the stated problem or desired outcome

• Summarize complex material to make it easier to write from

• Detect repetition, discrepancies or contradictions

• Explore thought-starters, themes or angles early in the process

• Critique and analyze strategies, ideas or messages for clarity, conversion or UX best practice, for example

• Generate fast iterations of the same message for different formats or purposes

• Check grammar and spelling

AI is my most powerful tool, next to my brain. I use it extensively to scale both quality and speed, but never to shortcut the actual thinking.

My standard rate is 1,200 SEK/hour (excluding VAT). Depending on the scope, timeline, responsibilities, and frequency of the collaboration, the rate may be adjusted.

Both! I’ve worked embedded in agency teams, marketing teams, CMOs directly and in hybrid setups. I adapt quickly to whatever workflow you’re using and how I can help.

I happily do both. I’m often brought in early to help with messaging strategy, concept development or positioning – especially for brand or campaign work. But I’m totally fine working with set strategies and concepts, too.

Absolutely. That’s one of my favorite things to do – building out clear, usable messaging platforms and tone of voice guidelines that teams can actually work with.

Yes, Swedish ↔ English. I translate, localize and rewrite to make sure everything feels native and on-brand in both languages.

Yes. If you need someone to rely on regularly, we can set something up that works for both of us. Monthly, weekly or just as-needed.

Yes, I work fully remote and have clients all over. Slack, email, Whatsapp, Miro boards, Figma comments, – whatever you’re using, I’ll be there.

Unfortunately for everyone involved, I’ve been a lifelong Ferrari fan. I went to my first race dressed in red when I was still in diapers, and it’s been a tough past 18 years. But the dream lives!