WHAT I CAN
HELP WITH:

👉 Brand platforms, tone of voice & messaging
👉 Communication concepts & campaign ideas
👉 Web copy, landing pages & microcopy
👉 Paid campaigns, social content & display ads
👉 Sales decks, one-pagers & internal comms
👉 Content plans, articles & thought leadership
👉 Localization & refining raw drafts
👉 Training AI models on your brand & tone
👉 Translation between Swedish & English

Me in a nutshell

TLDR:
Senior copywriter and brand strategist with 14+ years behind the wheel. I help B2B, SaaS and tech teams get sharper positioning, stronger messaging and output that actually performs.


Full version:
Born in Argentina, raised in Brazil, educated in Australia and now based in Sweden, I work fluently in both English and Swedish (mi español es mediocre).

I mainly help B2B, SaaS and tech teams clarify who they are, who they’re for and how they want to show up – and turn that into messaging and materials that actually support growth and sales. My sweet spot is where strategy meets execution: not just defining the big picture, but making sure it shows up consistently in the actual work.

That’s usually when I get called in. When things feel complex or high-stakes. When teams need sharper positioning, stronger messaging or someone who can translate strategy into websites, campaigns or sales-critical assets without losing momentum along the way.

I’m not interested in overcomplicating things or producing strategy for strategy’s sake. If it doesn’t help teams make better decisions and move faster, it’s just unnecessary fluff.

With 14+ years across agencies, in-house teams and marketing-as-a-service environments, I’m comfortable leading work end to end or plugging into existing teams to add structure, momentum and perspective. I adapt quickly, ask the right questions early and keep things moving.

Marketing horsepower, in other words.

Outside of work, you’ll usually find me watching sci-fi blockbusters, playing video games or enjoying all kinds of motorsport with my little family.

Get in touch

What others say

  • “Whether she's producing in a high-prestige project with a top-tier budget or handling a small client where every penny counts, she brings the same level of grace, professionalism, and dedication. ”

    Cornelia Håkansson
    Senior Project Manager at Klingit

  • "What I value most is her ability to balance sharp strategic thinking with a very practical mindset. She understands the business context, challenges assumptions when needed, and turns ideas into tangible outcomes without unnecessary complexity."

    Emil Wargelius
    CEO at Revelate

  • “Her attention to detail, language proficiency and creativity consistently result in copy that not only captures attention, but also delivers results.”

    Francesca Portoso
    Growth Marketing Manager at Riverty

  • “What sets her apart is not just her craft but also her strong sense of responsibility and self-leadership. She can navigate the internal working and corporate complexities independently”

    Simon Falk
    Marketing Manager at Zimpler

  • "Plenty of marketers can create smart strategies, Sandra actually gets them done. She has a rare ability to translate high-level ideas into clear, actionable plans and then follow through with precision. "

    Anton Vestberg
    CSO at Revelate

  • “This superhuman is incredibly insightful, wildly creative, and hands-down one of the kindest humans you’ll ever meet. A total force of nature.”

    Linda Palinkas
    Copywriter at Klingit

  • “Knivskarp i sin penna, kreativ och med en imponerande förmåga att ta ett uppdrag från idé till färdigt resultat - alltid med högsta kvalitet.”

    Martina Larsson
    Head of Communications at Pophouse

WORK EXPERIENCE

2025–Present: Freelance Senior Copywriter
2024–2025: Senior Copywriter & Copy Lead, Klingit
2022–2024: Senior Copywriter, Zimpler
2014–2022: Copywriter/Senior Copywriter, Kid Collective (formerly Volt)
2013–2014: Freelance Copywriter and SEO writer
2012–2013: Copywriter, Kid Collective (formerly Volt)
2011–2012: Junior Copywriter, KemperTrautmann Berlin
2008–2010: Commercial & Film Production Manager

EDUCATION

2010–2012: Copywriting Program - Forsbergs School of Arts, Stockholm
2009–2009: Copywriting Course – Forsbergs School of Arts, Stockholm
2006–2008: Bachelor of Creative Arts - JMC Academy, Sydney

 FAQ

Can’t find an answer to your question? Just send me a quick email.

  • Depends on the scope, but usually: a short brief, a quick chat and we’re off. I’m fast to onboard, quick to ask the right questions and not afraid to push back if something’s unclear.

  • Yes, I do it all the time. I can shape raw notes into something sharp, rewrite existing copy or just tighten what’s already there.

  • Short projects, longer collaborations, hour-by-hour or fixed delivery – all is okay. We just need to make it clear from the get go, so it’s straight-forward for everyone involved.

  • I don’t use AI to replace my writing, but I use it actively throughout my process. I work with a paid, non-training model, which means no sensitive company information ever ends up in the public domain.

    And if we collaborate regularly, I’ll train a private model on your brand – tonality, strategy, past top-performers and everything else that makes your voice yours.

    For full transparency, here’s what I use AI for:

    • Analyzing briefs against the problem we’re solving or the positioning we want to own

    • Summarizing complex material so I can think faster and write sharper

    • Testing strategy and messaging across ICP and audience perspectives via AI-simulated personas

    • Asking for feedback on early angles, themes or thought-starters

    • Reviewing strategy and execution through expert POVs (UX, SEO, conversion, etc) using AI to apply the latest best practice

    • Spotting repetition, contradictions or blind spots

    • Generating fast variations for different formats, channels or use cases

    • Checking grammar and spelling

    AI is one of my strongest tools – it scales my quality, reach and speed. But it never replaces the actual thinking or gut instinct. That part stays wonderfully human.

  • My standard rate is 1,200 SEK/hour (excluding VAT). Depending on the scope, timeline, responsibilities, and frequency of the collaboration, the rate may be adjusted.

  • Both! I’ve worked embedded in agency teams, marketing teams, CMOs directly and in hybrid setups. I adapt quickly to whatever workflow you’re using and how I can help.

  • I happily do both. I’m often brought in early to help with messaging strategy, concept development or positioning – especially for brand or campaign work. But I’m totally fine working with set strategies and concepts, too.

  • Absolutely. That’s one of my favorite things to do – building out clear, usable messaging platforms and tone of voice guidelines that teams can actually work with.

  • Yes, Swedish ↔ English. I translate, localize and rewrite to make sure everything feels native and on-brand in both languages.

  • Yes. If you need someone to rely on regularly, we can set something up that works for both of us. Monthly, weekly or just as-needed.

  • Yes, I work fully remote and have clients all over. Slack, email, Whatsapp, Miro boards, Figma comments, – whatever you’re using, I’ll be there.

  • Unfortunately for everyone involved, I’ve been a lifelong Ferrari fan. I went to my first race dressed in red when I was still in diapers, and it’s been a tough past 18 years. But the dream lives!