BUSINESS TO CONSUMER COPY
BUSINESS TO CONSUMER COPY
Lysa – Häxan – Polarbröd – Sembo – Cabonline – SmartaSaker – Nabo
Looking for something STICKY?
I write consumer-facing copy that fits the brand, hits the brief and speaks to the audience. From headlines and captions to OOH, print and digital, I adapt to the format and make sure every word earns its place.
Lysa
[Campaign assets for print and digital, crafted to bring calm and clarity to long-term saving]
Digital ads, stills and animated, for various channels
Double-sided flyer handed out at employer events
HÄXAN
[A Halloween campaign concept with magical cleaning power, spanning digital ads and a landing page]
Polarbröd
[OOH campaign promoting their switch to wind-powered baking]
sembo
[Brand campaign copy that makes flexible travel feel effortless and fun]
cabonline
[Digital campaign spotlighting lower fares during evenings and weekends]
Smartasaker
[Anti-dropship Christmas campaign, focused on fast local delivery]
nabo
[Campaign and landing page copy for Nabo’s educational content targeting BRF board members]
