SALES & STRATEGY

SALES & STRATEGY

Need to win the room, the market, or the board?

I help businesses turn raw objectives into a clear game plan. Whether it’s defining how you sell, which channels to own, or how to lead a pivot, I help build the logic and the narrative that gets results. From full-scale strategy and sales frameworks to the speeches and comms that drive them, I make sure the message is sharp, structured, and impossible to ignore.

Since these projects involve core business strategies and confidential data, I’m only showing high-level frames here.

REVELATE

Marketing strategy & execution. I collaborated closely with this tech startup to build their core strategy from the ground up and continue to lead their marketing plan and roadmap as they scale.

PALIGO

Full brand strategy and verbal identity. I helped shape Paligo’s brand strategy, and built their brand voice from the ground up to support a brand pivot and their next stage of growth, complete with a strategic playbook to scale their global messaging.

Imi supply chain solutions

B2B sales presentation. I turned raw internal notes into a sharp, structured deck – in both Swedish and English.

Inte bara post

High-level marketing plan guiding an operational shift, assembling all their sub-brands under a clear umbrella. Strategic development across target audiences, channels, messaging and creative direction – setting the brand up for long-term growth.

Treyd

B2B sales presentation for a new product. I structured and wrote the deck from scratch, using internal product documentation as a foundation.

SHL

B2B/B2G sales presentation. I reshaped a first draft into a clear, compelling narrative, tailored to multiple target audiences.

brix

B2B sales presentation. I refined and rewrote the internal draft, and translated the full deck into English.

Billo

New product sales presentation. I translated internal drafts and technical notes into a compelling narrative and deck to launch their latest B2B offering.

Autronica

Full speech for CEO introducing the new company strategy to all employees.

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BRAND & MESSAGE

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