The dance we like to call feedback

Let’s skip the pleasantries – feedback is necessary, but rarely easy.

Not because it hurts my feelings. Not because you had a brilliant idea I missed. But because giving good feedback is a craft. And most people treat it like a blindfolded cha-cha. Articulating your thoughts in a way that sharpens the work – without derailing the process – is no small feat.

The worst kind of feedback?

“Something feels off.”
“I don’t like this.”
“I’m not sure about it.”

You can probably guess why that’s unhelpful. It gives no direction. Of course I don’t agree – I wrote it (hehe). But still: you know your brand. I’ll happily adjust. Unless the changes compromise clarity, tone or audience relevance – then I’ll flag it. That’s literally my job: keeping the external lens intact.

But the question remains:

Why does it feel off?
What don’t you like – and does it matter if your audience does like it?
What should I keep in mind for round two?

And if you already know exactly what you want – just say that. Write it yourself. Direct me more hands-on. Totally fair, as long as you communicate it.

Because feedback isn’t just input. It’s collaboration (cheesy but true) – we’re perfecting an idea and an output together. But it might just be the hardest part of the creative process.